(via Ad Innovator: ソーシャルソフトウェアの7つの要素)
- アイデンティティ：個人を認識するシステム
- プレゼンス：オンライン、オフライン、近くにいるなどを認識
- 関係：2人のユーザーの関係を記述する
- 会話：システムを通して他の人と会話をする方法
- グループ：コミュニティを形成する方法
- 評判：システム上で誰が信頼できるかを知る方法
- 共有：参加者が何か意味のあるものを共有する方法
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